Digiday article about Ifrågasätt

The online media site Digiday recently published an article covering parts of Ifrågasätt’s work. It also mentions how The Wall Street Journal and The Times of London work with user engagement and comments.

“One publisher looked at 10 of their most-commented-upon articles and found the average reading time was 25% higher than articles of a similar length, according to [Ifrågasätt CEO Gustav] Hjärn. Typically, opinion articles by editorial columnists have a lot of comments. On average, 90% of these articles have comments, and on average 50% of human-interest feature articles have comments, he added.”

‘Growing the number isn’t always the key’: How publishers approach comment strategies