1 in 5 Swedes comments on news

The Reuters Institute for the Study of Journalism recently published its Digital News Report 2019, with “insights about digital news consumption based on a YouGov survey of over 75,000 online news consumers in 38 countries”. The report shows a lot of similarities and differences between primarily European countries, but a few Asian and American countries (and South Africa) are also covered.

For Sweden, one of the interesting numbers are that 19 percent of the respondents comment on news via social media or other websites. This means that at least about a fifth of the readers of a news website probably want to discuss the articles they are reading. This shows some of the potential for user engagement that could be gained by using Ifrågasätt.