Serious debates and increased traffic
Few things drive traffic, create engagement, and generate content in the same extent as article comments. The main purposes of Ifrågasätt’s commenting platform – designed for news media sites are: Increasing traffic Creating engagement Generating content on publishers’ web pages by allowing readers to comment and discuss articles
The platform creates incentives for a serious and qualitative debate that takes place under increased transparency and with focus on facts, not fake news. Since the launch with our first partner in August 2017, we have seen that reading time increases for articles with comments, and visitors come back several times to the same article. That is why Ifrågasätt has become Sweden’s leading commenting solution, used by several of the Nordics’ largest newspapers.
The platform gives readers access to more perspectives and deeper analysis of articles, while reducing the distance between writers and readers. The platform achieves these things by identifying all users during registration and thereby removing anonymity, by automatically analyzing the comments and suggesting changes in expressions and wordings when they might go against Ifrågasätt’s rules, and through a centralized manual moderation supported by automated text analysis.