The readers of SPF Seniorerna’s – The Swedish Association for Senior Citizens – magazine Senioren, currently about 250,000 people, can now discuss news, feature articles and other articles on senioren.se with Ifrågasätt’s commenting service.
– Our readers are very engaged and hungry for debates, especially when it comes to news and political ideas that concern them. But they also like to discuss everything from food and gardening to travels and fashion. It feels good that we can offer them a safe forum together with Ifrågasätt, says Kristina Adolfsson, editor-in-chief of Senioren.
About twenty newspapers are already using Ifrågasätt, and for many of the readers of Senioren this means they can use the same user account to debate on senioren.se that they already use to comment articles on their local newspaper’s website. Senioren is the first paper that is not a daily newspaper that uses Ifrågasätt’s services.
– That Senioren is using Ifrågasätt’s services is a step forward in Ifrågasätt’s work in widening our offer to our users, says Gustav Hjärn, CEO and founder of Ifrågasätt. Until recently we have only focused on daily newspapers, and this is the first step to broaden our services to magazines and more interest-focused papers.