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Suggested reading

1 in 5 Swedes comments on news

By | Insights, Suggested reading

The Reuters Institute for the Study of Journalism recently published its Digital News Report 2019, with “insights about digital news consumption based on a YouGov survey of over 75,000 online news consumers in 38 countries”. The report shows a lot of similarities and differences between primarily European countries, but a few Asian and American countries (and South Africa) are also covered.

For Sweden, one of the interesting numbers are that 19 percent of the respondents comment on news via social media or other websites. This means that at least about a fifth of the readers of a news website probably want to discuss the articles they are reading. This shows some of the potential for user engagement that could be gained by using Ifrågasätt.

Digiday article about Ifrågasätt

By | Suggested reading

The online media site Digiday recently published an article covering parts of Ifrågasätt’s work. It also mentions how The Wall Street Journal and The Times of London work with user engagement and comments.

“One publisher looked at 10 of their most-commented-upon articles and found the average reading time was 25% higher than articles of a similar length, according to [Ifrågasätt CEO Gustav] Hjärn. Typically, opinion articles by editorial columnists have a lot of comments. On average, 90% of these articles have comments, and on average 50% of human-interest feature articles have comments, he added.”

‘Growing the number isn’t always the key’: How publishers approach comment strategies